Everyone wants to know the answer to this question because when you get these points right, your book selling career on Amazon is assured.
What it comes down to is your Traffic x Conversion which equals sales. That is the basic formula behind making book sales.
Traffic means people seeing your book, while conversion is turning those views into sales. On its own traffic doesn’t mean a lot. You can have a lot of people looking at your books, but if those people don’t turn into buyers it doesn’t matter. It only matters if those viewers turn into an actual sale.
That doesn’t mean that traffic isn’t important. The more people who view your books, the more chance you have of making a sale.
And for your conversion rate – say 3 people view your book and all 3 buy it. Then your conversion rate is great – 100%. Perfect. But that still doesn’t get you a lot of sales. You have only sold 3 books. You still need enough traffic to view your books to make more sales. Both factors are important in getting you those book sales.
Amazon can help you sell your books and they are happy to do that, when it profits them. Look at it this way: Amazon is a book recommendation tool. But Amazon is still in the business of selling books. The more of your books that sell, the happier they are. So really when Amazon recommends your book and that turns into a sale, they are very happy. They will not continue to recommend your book if no sales are generated by their promotion.
So, what do you need to do in order to sell more books? There are 3 main things to get right:
1) A great book cover
2) An intriguing description – one that will draw the viewer in
3) Book reviews
1) Let’s talk about your book cover.
Your book cover should be able to catch a buyer’s attention right off the bat. It should compel them to stop and look further. For this to happen you need to have a polished attractive cover that is ‘on point’ for what your buyer is looking for. If you write novels, your book cover picture should display a piece of what the buyer can expect to find within the works of your book. If you are selling no-content or low-content books, the cover should also lead the buyer to find what they expect within the book’s pages. For example, the audience you are looking for wants a garden planner – so an appropriate cover would be flowers or a general plant theme. A mother looking for a doodle book for her space-loving child would expect to see an astronaut or space theme on the cover. Gear your book covers to display what the buyer wants to find inside the book – in a polished, professional looking manner. You need to catch your viewer’s eye is a split second and keep them intrigued so they will look further for it to become possible for them to buy your book.
It is also good to have a unique book cover. If your buyer is seeing the same designs on all the books they are browsing through, that’s just what they will do - keep scrolling and move on.
Make sure your cover is not a copy of all the other designs in your genre. You want to be unique and stand out, all while still confining yourself to be in line with genre conventions. You want to stand out, but you also want to connect with your target market. Consider what your target market wants because each genre has its own favored visual style and motifs. Use that information to connect with your target market to communicate with your potential buyers.
The last point about your book cover is to make sure the design you choose looks good in a thumbnail size. Your potential buyer is most likely to see a tiny thumbnail image of your book cover and you want it to be recognizable. You want your buyer’s first look to intrigue them, not confuse them.
Let’s move on to your book description.
2) An Intriguing Book Description – your book cover has hooked the viewer into learning more about your book. You have succeeded in attracting their attention. Now you need to keep that attention interested by your book’s description.
There are a few things to consider when writing up the description. You book description should tell what the book is about – and why the buyer should care. Don’t just treat this as a review of your book’s storyline. Think of it more like sales copy – getting your buyer to buy the book, hooking them with your clever words. Remember that this description is the buyers first impression of the writing within the book’s pages. Based on what you write here, do they want to read the whole book? Can they find entertainment or a use for your book? Is it what they are looking for?
In your description, the first thing the buyer will see is your headline. It needs to grab their attention – make it snappy and exciting.
In the blurb part of the description, this is where you tell the buyer what they can expect to get within the books pages. But don’t give away the whole story (if you are a novelist). Make the buyer want more. The blurb is just to tickle their attention. This is also true of a no or low content book. Drum up excitement about what the buyer is getting inside, whether it is a good story or the perfect interior for them to write their daily prayer notes.
Answer the buyer’s questions “What will they get out of this book?” If you can answer that to the buyer’s satisfaction, the person will surely purchase it. Tell people what to do also. Don’t leave them hanging.
Tell them to ‘scroll to the top to buy’ or ‘buy it now’. Make that person take action.
3) Why are book reviews important? Because Amazon reviews can be used as a promotional tool. They provide proof that your book is worthy to be purchased. They provide real evidence that others have liked your book so this potential buyer is more confident is buying your product. It is like a positive word-of-mouth endorsement of your book. It shows that potential buyer that your book is worth investing in.
Don’t worry if you get some negative reviews (you can’t please everybody all the time). The number of positive reviews you get will even out your average review score when it comes to attracting buyers (provided that your review average doesn’t go below 3.5). In fact, receiving at least 1 or 2 negative reviews makes your score look more honest and real.
There you have it. When you get the above 3 points right, you should be on the road to having a successful book on KDP. And when you have more than one book like that, your KDP future will surely seem brighter.